You! Yes, YOU!

Do you want to feel special? This is another weapon of the marketers. They try to create the impression that you are special. Most simple tip is to write their emails with their OWN names and to address to you calling YOUR name. First time when i saw a tittle of email: "Hi, Daniela, Mike here"- my first feeling was that this is not a business email, but a friend`s one. We all open emails from friends, but delete the others because of the flood of spam arround. Use your small name, this will at last confuse the reader and make him to open. Many sites, expecially the safelists use two variants for their email: to address it standartially or personally. And the subscribers to the site got personally addressed email with their short or full name / it depends of their registration and of the choice of the sender/. It works, try it.
Another trick is to use the word: INVITE. You dont sell. You INVITE somebody to join. Many advertisers also put the phrase: "expecially for you".../for example: "the price expecially for you today is..." or "you were choosen..." or "you win"...bolding the word YOU.
Did i make you to feel special with this entry? I wrote it especially for YOU.