Too rigid to be succesful!

How open are you to your business? One of the golden rules is that if something works, stick on it. For example i like the traditions. If one site is ok for me, my loyalty there is limitless. But the modern market is dynamic. The inovations come every day, every hour, every minute. If you want to be succesfull, your task is to catch the attention to your potential buyers, refferals and etc. So all of us are provoked to be creative.
From the other side too much changes and expecially if they are fast can be boring and exausting. We all need some more time to create strategy, to analyze the things, to see the potentials and to decide if this works for us or it`s useless.
And it`s INDIVIDUAL.
Sometimes there are people who are so stick on their beliefs and business ideas that they look old fashioned and not enough adequate. I would like to mention the question about the reputation as example. If a site was marked as paying- this can continue long long mounths and even years even when this site is no more paying. And vise versa. If one site was aclaimed as SCAM -this can be spreaded arround even actually this site is not scam / if something is not suitable for you expecially -this doesnt make the program a scam/.
So using the power of the advertising we must be more opened and ready to change our mind, if we are not sure if we are right- we can allways suppose that we arent.
And to react, to be prepared for some more dynamic in our strategies.
Too much innovations exausts the business.
Too much rigidness kills it!